meet our 2026 presenters

Mike Becallo, Physician Liaison

Oswego Health

Mike Becallo serves as a Physician Liaison at Oswego Health, where he drives strategic outreach and market development across Central New York. Before joining healthcare, he built a diverse professional background in college athletics, medical software sales, and property management. An elected official, firefighter, and board member for a local EMS agency, Mike combines data-driven strategy with community service to strengthen relationships, build trust, and expand access to quality care throughout the region.

Stephanie Biblewski, MBA

Market Manager Business Development

Cook Children's Health Care System

Stephanie Biblewski is a business development leader with over 15 years of experience in physician outreach, recruitment and strategic marketing. She recently earned her MBA, Healthcare Administration from Western Governors University. Stephanie is passionate about building genuine relationships, translating healthcare messaging for different audiences, and being able to see efforts make measurable impact.

Sean Bradley, Provider Outreach Consultant

Heart & Vascular, Emory Healthcare

Sean Bradley has been with Emory Healthcare since 2017 and has served as a Physician Outreach Consultant since 2022. He covers the Heart & Vascular service line, building relationships with providers referring into general and interventional cardiology, cardiothoracic surgery, vascular surgery and other subspecialties on the service line. His territory includes the entire state of Georgia as well as many areas in bordering states.

Sean graduated with a Bachelor's degree in Eletroninc Media from the University of North Florida and has a Master's in Health Commincations from Boston University.

Michele Brock, Physician Liaison

UK Healthcare

Michele Brock is an accomplished healthcare leader with more than 30 years of industry experience. She has been part of the Physician Liaison Program at UK HealthCare in Lexington, Kentucky, for over a decade and currently serves as the service line leader for Golisano Children’s at UK. Michele is passionate about building strong relationships with referring providers and leveraging data to identify key partnerships and growth opportunities.

An active leader in the physician liaison profession, Michele currently serves as President-Elect of the American Association of Physician Liaisons (AAPL) and co-chair of its Program Planning Committee. Her prior AAPL leadership roles include Executive Board Secretary, Board Member-at-Large, co-chair of the Membership Committee, mentor to new liaisons, and speaker at the 2023 and 2024 national conferences. Michele earned a Master of Science degree from Western Illinois University and a Bachelor of Arts degree from the University of Northern Iowa.

Susan Boydell, Principal

Barlow/McCarthy 

St. Petersburg, Florida

Susan Boydell is the principal of Barlow/McCarthy and brings inventive thinking and real-world insight to help organizations stay ahead of trends and competitors. She’s especially known for elevating the “voice of the customer”—helping clients understand what physicians and consumers truly want—and turning those insights into targeted strategies to grow referrals, reduce leakage, and build high-performing teams.

A trusted advisor to healthcare executives and a frequent national speaker, Susan delivers strategic clarity and market-savvy direction that drives measurable, lasting results.

Sara-Elizabeth Bush, Physician Liaison

Western Kentucky Market

UK Healthcare

Sara-Elizabeth Bush hails from Western Kentucky and currently serves as the Western Kentucky Territory Physician Liaison for UK HealthCare, where she combines her passion for expanding healthcare access with meaningful community outreach. A Madisonville, KY native, Sara-Elizabeth is a 2013 graduate of the University of Kentucky, earning her degree in Integrated Strategic Communications with a minor in Political Science. She returned to Lexington after a brief stint in Washington, D.C. Since, she held multiple roles across the University of Kentucky, including positions with UK HealthCare Philanthropy, the UK Alumni Association, and UK Athletics. In 2022, she was honored as the Children’s Miracle Network National Program Director of the Year.

Sara-Elizabeth is an active member of Eddyville Methodist Church. In her free time, she enjoys spending days on the lake with friends, cooking, and gardening. She is also the proud dog mom of Sawyer, her eight-year-old Aussiedoodle and greatest joy.

Lindsay Carrillo, Director Business Development

UCI Health

Lindsay Carrillo has been with UCI Health since 2013. As Director of Business Development, she leads a team dedicated to growth and sustainability across the enterprise. The team has 20 members, dedicated to developing networks among community hospitals, physicians and patients. Prior to joining UCI Health, Lindsay worked at PIH Health and Banner Health. She earned her Bachelors of Arts in Journalism and her Masters of Business Administration at Arizona State University.

Lana Castle, Director of Business Development
Promptly

Lana brings over 20 years of healthcare experience to her role as Director of New Patient Acquisition Sales. Throughout her career, she has bridged the gap between clinical operations and technology, helping providers optimize office processes and enhance patient engagement. Her background in customer success and software implementation has been defined by a commitment to nurturing long-term client relationships and advocating for successful digital adoption.With a foundation in clinical management and patient relations, Lana understands the daily challenges healthcare providers face. She leverages this hands-on perspective to drive growth through a collaborative, consultative approach. Lana combines analytical problem-solving with a relationship-first style to help practices identify the right digital tools to grow their patient base and enhance the care journey.

Andy Cessac, Senior Marketing Manager

Emory Healthcare

Andy Cessac is a senior marketing strategy manager at Emory Healthcare, overseeing marketing for the heart & vascular service line. He leads cross-functional teams to plan, build and launch projects using multi-channel marketing campaigns and CRM-driven initiatives. His strategies accomplished a 200% increase in tracked leads in one year. 

Andy holds a bachelor’s degree in marketing and an MBA from Hawaii Pacific University in Honolulu, HI. He currently lives in Birmingham, AL with his fiancé and son, Maui – his golden retriever.   

Sadie Crouch, MA, BSN, RN

Physician Liaison

Cook Children's Health Care System

Biography Coming Soon!

Rachel Driskell, Director Marketing

United Musculoskeletal Partners

Rachel Driskell is the Marketing Director for two orthopedic practices in the Atlanta area at United Musculoskeletal Partners leading the marketing and provider relations team. With nearly 20 years of experience in healthcare marketing, including leadership roles at a major non-profit health system in Ohio, Rachel brings deep expertise in strategic growth, provider engagement, and data-driven outreach. She is passionate about leveraging CRM tools and referral analytics to drive meaningful connections and sustainable growth

Dr. Christopher Fairbank, DBA

Communications Expert, Educator & Assistant Professor
Palo Alto College

Dr. Christopher Fairbank, a former professional ballet dancer turned police officer turned motivational speaker, inspires audiences nationwide with his powerful journey of resilience and transformation. Known as The Dare to Be Different Speaker, he blends humor and heart to challenge students, businesses, and organizations to reach higher and create positive change in their communities.

Dr. Fairbank graduated Magna Cum Laude from Purdue University with a Bachelor of Science in Healthcare Administration and Executive Management, earned his MBA in Executive Communication and Management from Baylor University, and graduated with distinction with his Doctor of Business Administration from the University of the Incarnate Word. He has led as the Executive Director/CEO of a charter school network in North Carolina, and now serves as a tenure-track Assistant Professor at Palo Alto College.

A member of the Forbes Coaches Council with seven published Forbes articles. Dr. Fairbank will release his first debut book on Ethical Leadership, Titled "The Relentless Rise: Beyond Limits" set for publication in later this month. His background spans leadership, communications, public service, and the arts: he is a retired premier danseur with 18 years of professional performance and teaching, honored to have danced for three consecutive U.S. presidents and the late Queen Elizabeth II and Prince Philip.

Beyond the stage and classroom, Dr. Fairbank is an Honorary Commander of the United States Air Force and one of only 20 Civic Leaders appointed nationwide by the U.S. Joint Chiefs of Staff and the Commander of the Air Force Reserve Command. He continues to mentor students, youth, and executives, empowering them to embrace their differences and succeed regardless of circumstance.

Cynthia Ferst, Vice President Business Development

Emory Healthcare

Highly-innovative and results-oriented leader with demonstrated skills in a multifaceted environment. Keen ability to detect opportunities for growth and process improvement within the organization. Focused on volume growth as well as physician and patient satisfaction resulting in growth. A strong interest in professional and collaborative environments that encourages growth and development. 12 years of sales experience including over 7 years within the healthcare industry.

Chris Foard, MSN, RN

Physician Liaison

Bayhealth Medical Center

Chris Foard’s career spans over 30 years with emphasis on people – orchestrating divergent disciplines of liaison, retention, mental health, and community presence for the largest multi system acute care hospital located within Central and Sussex counties in Delaware. Holds a Master’s degree in nursing (Community health), Registered Nurse, nurse historian with various publications and a Retired United States Army Paratrooper. He takes pride in impacting culture, connecting resources & addressing the needs of others.

Ally Frank, MBA

Client Success Executive

Marketware

Ally Frank brings over 20 years of healthcare sales and business development experience to Marketware’s Business Development team. Her career spans pharmaceuticals, health systems, and specialty practices, giving her a broad and practical perspective on growth strategy. As a former Marketware client, Ally used the platform to drive growth in previous roles, achieving significant expansion and key business goals. Today, she draws on that experience to guide clients in maximizing Marketware’s value and achieving sustainable growth.

Troy Hall

Author, International Speaker, and Talent Retention Expert

Dr. Troy Hall, is a global expert in Talent Retention Strategies, Dr. Troy guides leaders to infuse cohesion into their cultures and retain their top talent. Recognized as one of the Top 20 Business Leaders by Valiant CEO Magazine, and featured on The Today Show, ABC, the Global BV-TV Network, Beyond the Business Radio Show, and CEO World, Dr. Troy Hall is an award-winning talent retention consultant, international speaker and multiple bestselling author.

Trent Hickes, Director of Physician Relations

UCHealth

Biography coming soon!

Dr. Mike Herman, Radiation Oncologist

Texas Oncology

Biography coming soon!

Alice Hou, Market Outreach Executive Liaison

Stanford Medicine

Alice Hou has been a Market Outreach Executive Liaison with Stanford Medicine for four years, supporting the Orthopedic, Neurosurgery, Spine Center, and Neurology service lines, as well as all departments across San Mateo and Santa Clara counties. She partners closely with physicians and leaders to strengthen relationships and expand access to care. Alice has been married for over 13 years and is the proud mom of a 10-year-old son and a 5-year-old Cavapoo.

Matthew Hughes, Director of Physician Relations

Children's Hospital Colorado

Matt Hughes is the Director of Physician Relations at Children’s Hospital Colorado, where he leads a team driving strategic growth, strengthening community engagement, and aligning with community-based practices. He is focused on building and developing a high-performing team that partners closely with community providers and organizational leaders to remove barriers, improve access, and deliver a seamless experience.

Physician Relations at Children’s Colorado has become a critical connector between the hospital and the communities it serves. Matt is passionate about fostering a culture of accountability, collaboration, and shared ownership, and he is proud to lead a team dedicated to advancing growth and care through strong partnerships.

Cassandra Humphrey-Jenkins, MBA

Physician Liaison

Bayhealth Medical Center

Dover, Delaware

Cassandra Humphrey-Jenkins, MBA, serves as a Physician Liaison for Bayhealth Medical Center in Dover, Delaware. A proud Dover native, Cassandra has dedicated 19 years to Bayhealth, serving the community she has long called home. She earned her Master of Business Administration from Wilmington University in Delaware.

In her role, Cassandra represents Bayhealth’s comprehensive medical services and programs to physicians and healthcare providers throughout the Kent Campus service area. She partners closely with providers, service line leaders, and practice managers to promote new services, procedures, and technologies, strengthen physician relationships, and support Bayhealth’s continued growth and community engagement. Her commitment to collaboration and service helps advance Bayhealth’s mission of delivering exceptional care throughout the region.

Dr. Murali Jatla, Pediatric Gastroenterologist

Baylor Scott & White Health

BIO

Lynn Johnson, Market Outreach Executive Liaison

Stanford Medicine

Lynn Johnson is an experienced Physician Liaison with Stanford Health Care. She is dedicated to building strong, trusted partnerships between hospitals, physicians, and community practices. Known for developing targeted outreach strategies, organizing educational programs, and identifying market opportunities, Lynn has worked closely with clinical leaders to expand service line growth and improve patient access. Prior to Stanford, she worked for a regional health care organization in Northern California.

Kayla Joy, Physician Relations Territory Manager

The University of Kansas Health System

With twenty-five years of healthcare experience, Kayla Joy  has served as a Director of Medical Staff Affairs for a 1200 member medical staff , physician recruiter and physician contract manager.  Kayla joined the University of Kansas Health System three and a half years ago as a Physician Relations Territory Manager, connecting world class specialists with community physicians throughout the state of Kansas. 

Lacee Keller, Physician Liaison

Shriners Children’s Hospital

Lacee Keller started her career as a physician liaison for a home health company. After working several years in home health, she progressed her career to skilled nursing facility. Lacee was a physician liaison for long term acute care hospital. She currently, proudly works for Shriners Children's Hospital where she has been for the last two years.

Bonnie Little-Hildebrandt, Director Business Development

Wake Radiology - UNC Health Rex

Bonnie has over 20 years of experience in the healthcare industry, recently serving as Senior Vice President for Global Provider Contracting and Marketing at Aphora Health. In this role, she built and nurtured global provider relationships, evaluating and contracting with top health systems worldwide. Before Aphora, Bonnie was the System Executive Director for Network Development & Physician Relations at UNC Health, where she played a key role in expanding the system, developing the UNC Physicians Network, REX Specialty Physician groups, and the UNC Health Alliance. She also led the creation of a statewide patient logistics center, which saw significant growth during her tenure.

Bonnie holds a bachelor’s degree from East Carolina University and a master’s in health administration from Pfeiffer University. She is a graduate of the UNC Health Care System Advanced Leadership Academy and has served multiple terms on the Board of the American Association of Physician Liaisons (AAPL), which is backed by the American Medical Association. Bonnie continues to serve as consultant and advisor for both AAPL and Aphora Health. In her free time, she enjoys reading and spending time traveling with her family.

Justeen McKittrick, RN, BSN, MHS, NE-BC. VP

Operations & Customer Success

Doctivity Health

Justeen McKittrick, RN, BSN, MHS, NE-BC, is the Vice President of Operations & Customer Services at Doctivity Health, leading operations and customer success functions. Justeen joined Doctivity Health in July 2023 from Novant Health, where she served as a Clinic Administrator for its South Carolina Primary Care sites. Before that, she held clinical and operations leadership roles for over 10 years at Atrium Health. Justeen holds a Master's in Healthcare Management from Lock Haven University of Pennsylvania, and a BS in Nursing from Bloomsburg University of Pennsylvania.

Kelly Montgomery, Provider Relations Project Director

Community Health Systems

Kelly Montgomery, MMkt, DHA, is a healthcare project Director specializing in provider relations, referral growth, and service-line development. With nearly two decades worth of healthcare experience in both hospital and independent practice settings, she focus on building strong provider partnerships and solving operational barriers that impact patient access. Kelly has worked accross multiple markets within Community Health Systems, driving volume growth through data-driven outreach, relationship management, and internal process improvement. Her approach provides real-world solutions that strengthen loyalty and improves the overall patient journey.

Debra Patt, M.D., PH.D., MBA

Texas Oncology-Austin Central

Dr. Debra Patt is a practicing oncologist and breast cancer specialist in Austin, Texas, and an executive vice president of Texas Oncology with responsibilities in healthcare policy and strategic initiatives. She is an active leader in breast cancer and research in healthcare informatics driving digital healthcare tool adoption in clinical practice to improve the patient journey. She is the managing partner for the central Texas, Gulf, and Rio Grande Valley regions in Texas Oncology since 2023.

Dr. Patt is the medical director for public policy for The US Oncology Network and has testified before the US Congress and Senate to protect access to care for cancer patients. She has chaired the council on legislation and the cancer committee for the Texas Medical Association.

Dr. Patt serves as the current president of the Community Oncology Alliance and on the ASCO Board of Directors. She also chairs the Artificial Intelligence Task Force for ASCO and is the liaison for the clinical innovation committee.

She lectures medical students and is a professor at Dell Medical School at The University of Texas at Austin.

Brian Potenski, Trauma & PennSTAR Prehospital Liaison, Coordinator

Penn Medicine

Brian H. Potenski is a respected leader in healthcare business development, physician engagement, and prehospital coordination. At Penn Medicine in Philadelphia, he drives strategic growth through referral network expansion, stakeholder alignment, and data-driven strategy. Drawing on a career rooted in business development and frontline service as a firefighter and EMT, Brian blends operational insight with executive leadership. As Past President of AAPL, he champions the evolution of the liaison role to maximize strategic impact.

Shaun Priest, SVP Growth

Promptly

Shaun Priest is responsible for Promptly’s sales, sales operations, marketing, lead generation, and partnership activities. With 25 years of experience in healthcare IT, Shaun has previously held executive positions at BEKhealth, ReportingMD, Clearwave, and Streamline Health; sales leadership roles at WebMD and Altera; and project management roles at Oracle Health and Meditech.

Rebecca Rajnoch, Regional Liaison Manager

Texas Oncology

Rebecca Rajnoch has spent 16 years with Texas Oncology, starting as a liaison and advancing to management four years ago. She now leads eight liaisons across two regions, covering Austin, Rio Grande Valley, and Northeast Texas. Her career began in pharmaceutical sales and respiratory DME, giving her a strong foundation in healthcare. Rebecca lives in Kyle, Texas, with her husband, enjoys time with her two grown sons, and loves caring for her two golden retrievers.

Hilary Ross, Marketing Manager

Central/South Texas and San Antonio

Texas Oncology

Hilary Ross is a vision-driven leader in healthcare marketing and business development. After earning her master’s degree from Texas A&M University, she joined Heart Hospital of Austin, where she developed outreach strategies that strengthened relationships with patients, physicians, and the community. In 2011, she became Director of Marketing and Community Relations at Cardiothoracic and Vascular Surgeons (CTVS), later adding compliance oversight and operational policy development. Hilary continually champions improvements that enhance quality, efficiency, and organizational effectiveness. In 2025, she joined Texas Oncology as Regional Marketing Manager for Central and South Texas. She currently resides in Austin. When she’s not working, you can find her on the tennis courts around town.

Steven Simmons, Senior Director Physician Relations

University of Arkansas for Medical Sciences

Steven Simmons is the Senior Director of Physician Relations at UAMS, the only academic medical center in the state of Arkansas. With more than 15 years of healthcare sales and physician engagement experience, he has built a career focused on strategic growth, provider relationship development, and service line expansion across a variety of healthcare settings.

Throughout his career, Steven has led regional outreach initiatives, developed high-performing physician liaison teams, and partnered closely with clinical and executive leadership to improve referral growth, access to care, and market presence. His expertise includes physician relations, referral analytics, strategic outreach planning, and cross-functional collaboration.

Prior to joining UAMS, he held progressive leadership and business development roles within hospital systems, behavioral health, post-acute care, and rehabilitation services throughout Arkansas. He earned a Bachelor of Arts in Criminal Justice from the University of Arkansas at Pine Bluff and is passionate about mentoring healthcare outreach professionals and advancing relationship-centered growth strategies in healthcare.