[Sponsored AAPL Virtual Education] A Real-World Case Study on Strategic Physician Outreach

A Real-World Case Study on Strategic Physician Outreach

There are many reasons why a rock-solid strategy for physician alignment is essential for health systems. Increasing in-network referrals drives service line growth, improves care and patient loyalty, and strengthens physician relationships. However, physicians have become desensitized to the same old outreach strategies of physician liaison and business development teams. Physicians are overwhelmed—burnout rates are rising, patient preferences are shifting, and the administrative burden is ever-present. The practice of ‘physician outreach’ is ripe for innovation.

In this 60-minutes session, the presenters will share a case study that explores one innovative approach to physician alignment, how data and analytics were leveraged, business impact to-date, and the next phase of the program. Specifically, they’ll explore how the physician liaison team assessed referral patterns and provider performance more precisely and granularly to select priority physicians and drive more productive, data-driven conversations. The presentation will also include a fireside chat to tease out best practices, lessons learned, and share perspectives from stakeholders involved—the business development team, the physician liaison team and the physicians themselves.