Live Web Broadcasts Inform and Educate Physicians Since 2001, Thomas Jefferson University Hospital in Philadelphia, PA has been utilizing the internet as a vehicle to broad-cast live medical procedures to educate and inform physicians as well as consumers about advanced surgical procedures. While watching the webcast, physicians can earn CME credit, use e-mail to ask questions that are answered live and make a referral. Our most recent webcast – small incision total hip replacement – resulted in over 4,000 hits to the event page both nationally and internationally. The webcast was also successful in the number of email ques-tions, CME registrations as well as referrals and appointments that were generated. ©2005-2008 American Association of Physician Liaisons, Inc.  All rights reserved.